EVERYTHING YOU NEED TO HIT ALL YOUR GROWTH TARGETS

Score every call, find where deals die, and recover lost revenue over text — automatically.

Close Rate

31.4%

Recovered

$4,200

Qualified

67.2%

Hear the Call

MR

Marcus Rivera

Rebecca Hall · Google Ads

5:12

2 hr ago

5:12

Quality Checkpoints

88%
Greeting & rapport
Needs assessment
Price presentation
Overcame spouse objection
Asked for the sale

Trusted by:

Frontline Pest ControlBRD Pest SolutionsRidd Pest ControlVinx Pest ControlVult Inside SalesBugBrosPreventive Pest ControlRock Pest ControlEvo Pest ControlArete Pest ControlAtlas Pest ServicesPestComFrontline Pest ControlBRD Pest SolutionsRidd Pest ControlVinx Pest ControlVult Inside SalesBugBrosPreventive Pest ControlRock Pest ControlEvo Pest ControlArete Pest ControlAtlas Pest ServicesPestCom

DISCONNECTED SYSTEMS LEAD TO LOST OPPORTUNITIES

Marketing
TapClicks
CallRail
GoHighLevel
Google
Meta
Sales
Genesys Cloud
CallRail
DialPad
GoHighLevel
Five9
Zoom
Nextiva
Ops
FieldRoutes
ServiceTitan
BrioStack
PestPac
Jobber

Connect your systems, get analytics that act.

Here's what happens when you turn Plaibook on.

01

Every interaction is analyzed and graded.

Every sales call is scored against your quality control checkpoints the moment it ends. Not a sample. Not the ones your reps choose to report. Every call, every rep, every day.

app.plaibook.tech
Live Call Feed34 calls today$9,200 closed$4,943 at risk
2 min agoMarcus RiveraMike ThompsonGoogle Ads8:07sold$485
47 min agoMarcus RiveraAngela TorresMeta Ads7:25sold$895
1 hr agoMarcus RiveraDaniel KimReferral6:38sold$449
2 hr agoMarcus RiveraRebecca HallGoogle Ads5:12qualified$389 at risk
3 hr agoMarcus RiveraFrank DiazOrganic8:44sold$648
4 hr agoMarcus RiveraStephanie WrightDirect Mail2:58unqualified
8 min agoSarah ChenJennifer WalshReferral5:42qualified$589 at risk
53 min agoSarah ChenTom BradleyGoogle Ads4:38qualified$449 at risk
1 hr agoSarah ChenAmy DavisMeta Ads7:36sold$389
2 hr agoSarah ChenKevin O'BrienYelp6:07sold$525
3 hr agoSarah ChenLaura MartinezGoogle Ads3:21qualified$349 at risk
4 hr agoSarah ChenMark RussellOrganic6:52sold$548
12 min agoJake MorrisonDavid ParkYelp2:36unqualified
1 hr agoJake MorrisonNancy ClarkYelp5:34sold$425
2 hr agoJake MorrisonGreg PattersonGoogle Ads4:49qualified$485 at risk
3 hr agoJake MorrisonDiane FosterDirect Mail7:58sold$375
4 hr agoJake MorrisonTony NguyenMeta Ads2:25abandoned$350
5 hr agoJake MorrisonChristine BoydReferral5:56sold$405
15 min agoPriya PatelRobert GarciaGoogle Ads8:44sold$498
1 hr agoPriya PatelSandra LewisReferral8:09sold$1150
2 hr agoPriya PatelWilliam ChenGoogle Ads5:12qualified$449 at risk
3 hr agoPriya PatelEmily RodriguezOrganic7:14sold$425
4 hr agoPriya PatelJason WhiteMeta Ads4:16qualified$389 at risk
22 min agoTyler BrooksLisa ChenDirect Mail3:18qualified$449 at risk
1 hr agoTyler BrooksJames WilsonDirect Mail2:47unqualified
2 hr agoTyler BrooksAshley MorganGoogle Ads5:45sold$425
3 hr agoTyler BrooksChris PalmerYelp3:54qualified$485 at risk
4 hr agoTyler BrooksMichelle AdamsReferral4:49sold$389
5 hr agoTyler BrooksBrandon LeeMeta Ads1:52abandoned$425
28 min agoAmanda ReyesSteve JohnsonReferral6:52sold$445
1 hr agoAmanda ReyesRachel GreenGoogle Ads6:18sold$375
2 hr agoAmanda ReyesRyan CooperMeta Ads4:05qualified$485 at risk
3 hr agoAmanda ReyesPatricia MooreDirect Mail7:47sold$349
4 hr agoAmanda ReyesCarlos MendezYelp3:18qualified$425 at risk
2 min agoMarcus RiveraMike ThompsonGoogle Ads8:07sold$485
47 min agoMarcus RiveraAngela TorresMeta Ads7:25sold$895
1 hr agoMarcus RiveraDaniel KimReferral6:38sold$449
2 hr agoMarcus RiveraRebecca HallGoogle Ads5:12qualified$389 at risk
3 hr agoMarcus RiveraFrank DiazOrganic8:44sold$648
4 hr agoMarcus RiveraStephanie WrightDirect Mail2:58unqualified
8 min agoSarah ChenJennifer WalshReferral5:42qualified$589 at risk
53 min agoSarah ChenTom BradleyGoogle Ads4:38qualified$449 at risk
1 hr agoSarah ChenAmy DavisMeta Ads7:36sold$389
2 hr agoSarah ChenKevin O'BrienYelp6:07sold$525
3 hr agoSarah ChenLaura MartinezGoogle Ads3:21qualified$349 at risk
4 hr agoSarah ChenMark RussellOrganic6:52sold$548
12 min agoJake MorrisonDavid ParkYelp2:36unqualified
1 hr agoJake MorrisonNancy ClarkYelp5:34sold$425
2 hr agoJake MorrisonGreg PattersonGoogle Ads4:49qualified$485 at risk
3 hr agoJake MorrisonDiane FosterDirect Mail7:58sold$375
4 hr agoJake MorrisonTony NguyenMeta Ads2:25abandoned$350
5 hr agoJake MorrisonChristine BoydReferral5:56sold$405
15 min agoPriya PatelRobert GarciaGoogle Ads8:44sold$498
1 hr agoPriya PatelSandra LewisReferral8:09sold$1150
2 hr agoPriya PatelWilliam ChenGoogle Ads5:12qualified$449 at risk
3 hr agoPriya PatelEmily RodriguezOrganic7:14sold$425
4 hr agoPriya PatelJason WhiteMeta Ads4:16qualified$389 at risk
22 min agoTyler BrooksLisa ChenDirect Mail3:18qualified$449 at risk
1 hr agoTyler BrooksJames WilsonDirect Mail2:47unqualified
2 hr agoTyler BrooksAshley MorganGoogle Ads5:45sold$425
3 hr agoTyler BrooksChris PalmerYelp3:54qualified$485 at risk
4 hr agoTyler BrooksMichelle AdamsReferral4:49sold$389
5 hr agoTyler BrooksBrandon LeeMeta Ads1:52abandoned$425
28 min agoAmanda ReyesSteve JohnsonReferral6:52sold$445
1 hr agoAmanda ReyesRachel GreenGoogle Ads6:18sold$375
2 hr agoAmanda ReyesRyan CooperMeta Ads4:05qualified$485 at risk
3 hr agoAmanda ReyesPatricia MooreDirect Mail7:47sold$349
4 hr agoAmanda ReyesCarlos MendezYelp3:18qualified$425 at risk

Your entire team scored in real time. No spreadsheets. No sampling.

02

Know how customers are won and lost.

See which objections are killing deals, what your top reps do differently, and where coaching will move the needle. Click any objection to drill into the calls behind it.

Revenue lost by objection. What worked. What didn't. All the way down to the call.

03

Close missed deals.

When a lead doesn’t close on the call, Plaibook picks it up over text — handles objections, answers questions, and closes the deal. Contract signed, payment collected, automatically.

3:34 PM
5G

Pest Control

Messages

Pest Control · 2:47 PM
Hey Jennifer, this is Sarah's team at Pest Control. You chatted with her earlier about getting your place on a quarterly plan. She mentioned you wanted to think it over — totally fair. Just wanted to see if any questions came up?
Jennifer · 3:12 PM
Yeah honestly the price was a little more than I expected. I was looking at like $40/month from another company
Pest Control · 3:13 PM
That's a fair comparison. The difference is we cover the full perimeter plus interior treatment, attic and crawlspace — most companies at that price point do exterior only. And if anything comes back between visits, we re-treat at no charge. Does the other quote include that?
Jennifer · 3:18 PM
I dont think so actually. They didnt mention the attic
Pest Control · 3:18 PM
Yeah, that's usually the gap. Especially in Arizona — scorpions and roaches nest in attics and if you're not treating up there, you're just managing the ones that make it downstairs. Want me to get you on the schedule? We have Thursday or Friday open this week.
Jennifer · 3:24 PM
Thursday works. Morning if possible
Pest Control · 3:24 PM
Done — Thursday 8-10 AM. I'm sending over a quick link to get your service agreement signed and your card on file. First quarterly treatment is $189, then $149/quarter after that.
Jennifer · 3:31 PM
Ok sounds good, just got the link
Pest Control · 3:34 PM
You're all set. Subscription created and tech confirmed for Thursday morning. You'll get a text reminder the night before. Welcome aboard, Jennifer!
iMessage

A real conversation. A real close. That revenue would have slipped away.

Sales reps are gonna lie. The leaderboard said one of my guys was at 100% close rate — because he was only submitting calls he actually sold. Plaibook helps us figure out the leaks. Now that we know them, we can start fixing them.

K

Kellin, Vult

I'm a broken record telling them to mention the guarantee. If they can see a score showing they're missing it 40% of the time, that might actually sink in.

T

Tyler, Lawn Guard

The TV display is the best part. They're always just looking at the screen — 'Where am I at? What do I gotta do?'

I

Isaac, Ridd

We're losing leads that we're paying $75, $100 for. That's the biggest frustration for a pest control company.

N

Nick, Frontline

The playbook score shows — did they confirm the address, confirm the payment, offer termite? You just look at it and go, 'okay, this rep didn't build value and then didn't close. That's what we focus on.'

B

Braden, Frontline

My guys tell me the leads suck. Now I can go back with actual numbers — 'No, here's why they're not closing.'

A

Atlas Pest

Lead attribution and buyer journey — a sales CRM should solve that, and they don't exist in this market. Solving for all three in one is pretty freaking brilliant.

J

Jeff Davis, CoalMarch

My guy Dave has been with me for ten years, he knows exactly what to say. But the new guys just freeze up. If they can click a button and see the answer, that changes the game. Saves me hours of ride-alongs.

S

Scott, Ruva Pest

I can't track how many missed calls we're making. I can't tell who's missing them. We can't grow and keep people motivated until we have a system to actually analyze the data.

D

Dave, BRD

When we started using Plaibook we saw our daily revenue skyrocket 10X and our outbound close rate was elevated to 75%

T

Taylor Christensen, BRD Pest Solutions

Sales reps are gonna lie. The leaderboard said one of my guys was at 100% close rate — because he was only submitting calls he actually sold. Plaibook helps us figure out the leaks. Now that we know them, we can start fixing them.

K

Kellin, Vult

I'm a broken record telling them to mention the guarantee. If they can see a score showing they're missing it 40% of the time, that might actually sink in.

T

Tyler, Lawn Guard

The TV display is the best part. They're always just looking at the screen — 'Where am I at? What do I gotta do?'

I

Isaac, Ridd

We're losing leads that we're paying $75, $100 for. That's the biggest frustration for a pest control company.

N

Nick, Frontline

The playbook score shows — did they confirm the address, confirm the payment, offer termite? You just look at it and go, 'okay, this rep didn't build value and then didn't close. That's what we focus on.'

B

Braden, Frontline

My guys tell me the leads suck. Now I can go back with actual numbers — 'No, here's why they're not closing.'

A

Atlas Pest

Lead attribution and buyer journey — a sales CRM should solve that, and they don't exist in this market. Solving for all three in one is pretty freaking brilliant.

J

Jeff Davis, CoalMarch

My guy Dave has been with me for ten years, he knows exactly what to say. But the new guys just freeze up. If they can click a button and see the answer, that changes the game. Saves me hours of ride-alongs.

S

Scott, Ruva Pest

I can't track how many missed calls we're making. I can't tell who's missing them. We can't grow and keep people motivated until we have a system to actually analyze the data.

D

Dave, BRD

When we started using Plaibook we saw our daily revenue skyrocket 10X and our outbound close rate was elevated to 75%

T

Taylor Christensen, BRD Pest Solutions

Case Study

BRD Pest Solutions: 10x daily revenue with outbound SMS

See how one pest control company used Plaibook to recover abandoned leads over text and close $500K+ in new revenue from a single campaign.

Taylor Christensen, Marketing Director — BRD Pest Solutions

Ready to stop leaving money on the table?

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Book a Demo

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Not ready yet? Read the Gametape for pest control sales benchmarks and tips from real call data.

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